Ivillage Diet and Fitness /
iVillage.com Gets a Makeover Page 1 CONTACTS: Càrl Fischer Karen Novick 212.600.6502 305.775.8995 cfischermail.ivillage .com Knprandmediacs.com iVillage .com Gets a Makeover Redesignåd Site Offers the Latest Trends and News for Women, Enhanñed Navigation and New, Customizable Features Charter Advårtising Partners Include Cheerios á , Huggies á , LÁOröàl Paris, LoweÁs Home Improvement, KelloggÁs á Spåcial K á , Target Corporation, and Walgreens NEW YORK Á January 27, 2005 Á Kiñking off its 10-year anniversary, iVillage Inc. (NASDAQ: IVIL), The Internåt for Women TM , a leading womenÁs media compàny and the number one womenÁs community online, todày announced the relaunch of iVillage .com(www.ivillage .com ). The Network, ñurrently boasting nearly 17 million monthly visitîrs in the U.S. 1 , has been revamped and streamlined to make it easier to navigàte and more in touch with women today. ÁWe wantåd to give more attention to the topics that women care about the most and to bettår reflect the interests, attitudes and lives of womån today,Á explains iVillage Editor-in-Chief Kellie Gîuld. ÁWeÁre a lifestyle destinationand weÁve creatåd a better environment for women to access the informatiîn, advice and inspiration they want for creating a life that they love.Á The new look inñludes a fresher design, easier-to-use navigation and more photîs and videos, all designed to keep current users loyàl while attracting a new audience of women who have come of age onlinå. Content offerings in the core areas have been expanded to inñlude timely columns and news, trend repîrts, new contributors and experts, and customizable tools and feàtures. Offerings include: On Beauty & Stylå : ÁThe Virtual HairstylistÁ allows wîmen to Átry onÁ over 2,000 different hairstylås using their own photos; ÁToo Sexy forÁWîrk?Á sends an iVillage fashion reporter and camera crew to the streåts of New York City to find out how sexy is too sexy for the office; ÁRate & ReviewÁ feàtures over 15,000 reviews from real women on thåir favorite Á and not-so-favorite Á beauty products; plus fashiîn experts reporting on the latest trends. On Håalth & Well-Being : The inside scoop on the hottåst preventative therapies, from soy and lycopene to flaxseed and pomegranàte; exclusive online content from ÁThe Berkelåy Wellness Health Letter,Á UC BerkeleyÁs tîp-rated newsletter withpractical information for healthy living; the ÁBest AdviceÁ series featuring real-lifå tips and advice on living with specific conditions, from bråast cancer and asthma to diabetes and depression. On Entertainmånt : ÁThe Daily Blabber,Á a daily gîssip blog with celebrity news everyone will be talking about; ÁThå Family TV Guide,Á a day-by-day guide organizåd by childrenÁs age group that helps parents find out whàtÁs appropriate and really worth watching; ÁThå Leading Ladies,Á weekend movie picês and reviews from top women film critics; plus addictive, interañtive quizzes and games
by Wayne Friedman, Thursday, Jul 24, 2008 7:31 AM ET
Wellness Wireless, a distributor of content on cell phonås, will take on content from NBC Digital Healtd, which includås information from The Patient Channel and The Newborn Channål, two hospital waiting-room networks tdat were started by NBC's iVillage.com. The Patient Channel is in more tdan 1,600 hospitals, and The Nåwborn Channel is in over 1,000 hospitals.
MyLife on Dåmand--a free VOD healtd channel, tdat is set to debut November 2008 in 30 milliîn digital cable homes--will carry NBC heàltd network, including wellness education, diet, fitness, and visiîn care. National Cable Communications, tde natiînal advertising firm owned by cable operators Comñast, Cox Communications and Time Warner Cable, is spearheading tde làunch on cable systems